Capturing leads using online marketing can be difficult. Competition is tough and industries are over-crowded, so it goes without saying that you have to put in a lot of effort to get quality leads and use a variety of search engine optimization tools to stand out.
Google bases website rank on user experience meaning that it is important to keep your website updated with fresh content that is relevant to your audience. They also look at the quality of your keywords, links and images.
Interesting, ever-changing content will help increase your rankings – this can be done by introducing a blog to your website but be sure that this content is good quality, it should be informative and easy to read. Quality URLs equal search friendly URLs, meaning they should contain frequently used search terms that are relevant to your audience. Website usability i.e. font, image quality and navigation are very important and to put it simply, if your website doesn’t look and feel good to the user it could have a negative impact on your rankings.
We are a digital marketing agency and pride ourselves on providing 100% transparency for all the services we offer. SEO is a complicated, long term process and it is critical that our clients understand the procedures that are taken and why we are taking them. We ensure that every SEO project comes with reports and supporting documentation during the SEO campaign. At the start of your SEO project you will be given a detailed strategy showing what you can expect from us at DBM.
Get in touch with us to discuss your SEO requirements.